No excuses allowed
More than a race
Spartan Race is not just a race, rather it is a community with its own philosophy. It presents the resilience, grittiness and passion of Spartans, encouraging members of the community to push their limits and live without excuses.
I joined a design challenge where I was tasked with re-creating a wordmark for Spartan Race. It needed to be simple, fresh and modern.
Wordmark design, T-shirt design
Reach for glory
The main symbol of the mark represents the strong mind of the contestant pulling him or herself over the obstacle, reaching for glory. It retains the Spartan spirit by illustrating greek letter lambda, the proclaimed symbol of the powerful state.
Dress to contest
The essential part of the t-shirt design was that it had to look appealing to the brand’s target audience. To emphasize the simple shapes of the symbol, I went for a popular and trendy style in gym wear, making race participants feel at home.
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©2018 Nikolas Kristovič